Marketing Campaigns
Internship / School Assessed
'100 Lipstics Giveaway' by Daily Vanity
I was tasked to create and manage my own 2-week long campaign which was a 100 Lipstick Giveaway that Daily Vanity does annually in celebration of National Lipstick Day on 29 July. Along with some guidance from my Marketing Head, I went through all the processes of managing a campaign independently – from crafting the campaign proposal, to shooting the creative images and videos and designing the graphics.
DeWonder Singapore Expansion Campaign
As part of the BM2509 Digital Marketing module, I collaborated with my team to develop a marketing strategy for DeWonder Travel’s expansion into Singapore. Tasked with targeting Singaporean travelers, we conducted market research and crafted a comprehensive pitch aimed at boosting brand awareness and engagement. Our strategy focused on leveraging digital channels to position DeWonder as a go-to choice for unique travel experiences.
ActivChallenge by CardsPal X ActivEdge
I was part of the Creative Studio Department in Metamorphica, a social media marketing agency created for our Final Year Project in polytechnic. Together with 6 other passionate students, we worked for industry client CardsPal on creation of social media campaigns that would drive more CardsPal application downloads and power their social media presence. We also produced creatives for CardsPal's collaboration with ActivEdge on their virtual fitness event, ActivChallenge.